
They've tried being assholes, they’re just not very good at it.


SickKids Foundation: Heal The Future →
SickKids Hospital is one of the world’s leading pediatric hospitals, with a track record of breaking its own fundraising records through globally recognized campaigns. Historically, those campaigns were built on a simple premise: raise money to build a new hospital. So when we were asked to launch a campaign for Precision Child Health (PCH) — a revolutionary yet highly technical approach to care — we knew we had our work cut out for us.
Zlatan Ibrahimović is arguably one of the most controversial yet undeniably talented footballers to ever play the game. So when Sweden failed to qualify for the FIFA World Cup, Nike faced the reality that one of its biggest stars wouldn’t be on the global stage.So we took matters into our own hands and gave Zlatan a moment of his own. Dare to Zlatan was born.

Nike: Dare to Zlatan →

Three Mobile: We're Sorry →
Three Mobile launched a new service allowing their customers to use their phones abroad for free. For many Brits travelling to Europe, as you could imagine, this was a big deal. So of course the brief was to celebrate this offer as a good thing. But is it?
Greg & Ant
might be the nicest guys in advertising.
They've tried being assholes,
they’re just not very good at it.
Learn more.



SickKids Foundation: Heal The Future →
SickKids Hospital is one of the world’s leading pediatric hospitals, with a track record of breaking its own fundraising records through globally recognized campaigns. Historically, those campaigns were built on a simple premise: raise money to build a new hospital. So when we were asked to launch a campaign for Precision Child Health (PCH) — a revolutionary yet highly technical approach to care — we knew we had our work cut out for us.

Nike: Dare to Zlatan →
Zlatan Ibrahimović is arguably one of the most controversial yet undeniably talented footballers to ever play the game. So when Sweden failed to qualify for the FIFA World Cup, Nike faced the reality that one of its biggest stars wouldn’t be on the global stage.So we took matters into our own hands and gave Zlatan a moment of his own. Dare to Zlatan was born.

Three Mobile: We're Sorry →
Three Mobile launched a new service allowing their customers to use their phones abroad for free. For many Brits travelling to Europe, as you could imagine, this was a big deal. So of course the brief was to celebrate this offer as a good thing. But is it?
Let's work together → hello@thenicestguysinadvertising.com
Let's work together →
hello@thenicestguysinadvertising.com