SickKids breaks funding
records with emotional
Heal the Future campaign.

SickKids Hospital is one of the world’s leading pediatric hospitals, with a track record of breaking its own fundraising records through globally recognized campaigns. 

Historically, those campaigns were built on a simple premise: raise money to build a new hospital. So when we were asked to launch a campaign for Precision Child Health (PCH) — a revolutionary yet highly technical approach to care — we knew we had our work cut out for us.

After more than a year of research, conversations with medical experts, and close collaboration with the SickKids marketing team, Heal the Future emerged. An idea people quickly rallied behind. The notion of stopping illness before it starts struck a deep emotional chord. Rather than explain the complexities of genomic sequencing, we chose to make people feel it. And it worked.

Heal the Future went on to raise more money than any campaign in SickKids’ history. The work was recognized at Ciclope Festival, The One Show, and was shortlisted at Cannes Lions International Festival of Creativity. Even Billie Eilish loved the work enough to offer her entire catalogue for use.

A complex brief became an emotional call to action — and a new chapter in SickKids’ story of revolutionary care. Heal the Future continues to live on today.