We’re Greg Kouts
& Anthony Atkinson.


Two unlikely art nerds from humble beginnings, who through some twist of fate, came together over a shared passion for culturally iconic commercials. Two decades later, we’re still together, still curious, still chasing ideas that connect with the culture.

Our experience has turned us into a creative Swiss Army knife — capable of strategically sharp ideas, meticulous craft, and emotive storytelling. Our streak of culturally breakthrough work has earned us seats with some of the best creative agencies in the world, including Wieden+Kennedy and Rethink, across London, Toronto, and New York where we’ve been shaped and molded by the best creative and strategic minds in the business.

Ask anyone who’s worked with us and they’ll tell you we’re some of the “the nicest guys in advertising”. Perhaps it’s our upbringing in the farmlands of Nova Scotia or the frozen hillsides of Siberia. Maybe it’s the humility and calm that comes from years and years of overcoming rejection.

But the truth is, we’ve tried being assholes. We’re just not very good at it.


Let's work together → hello@thenicestguysinadvertising.com

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