There are times in everyone’s career when you’re asked to pull off a miracle. 

This project on Lay’s was one of those times. In just over four weeks we pitched an idea without a script or a deck, held hands with our clients and unanimously agreed to go for it. All we had to do was convince a local farmer to put his entire farm on the line.
In record time, casted a real farmer, shot a commercial, created a national OOH & social campaign and launched one of Lay’s Canada’s most successful ad campaigns in years.