Finally, years of stuffing our faces with pizza, pasta and chips finally pays off. 

It’s not everyday you’re invited into the R&D department to help create a new product. From strategy to execution we partnered with the team at Pepsico with the ambition of creating flavours that would catch like wildfire on social media and fly off the shelves.

Typically, collaborations are between well established global brands. Instead, we decided to find the best flavours in the foodie subculture. After over two years of R&D, market research, and product design, Miss Vickie's Resteronte series was born with flavours from local hot spots like Toronto’s Badiali, Ask for Luigi in Vancouver, and Nora Gray in Montreal.

The launch timed perfectly with the ‘Buy Canadian’ movement as products sold out in days. Social buzz drove the majority of hype along with a digital campaign and PR strategy.