How we got the attention of the last remaining heir to a global rum empire.

Bacardi has one of the most interesting and unbelievable histories of any spirit brand we’ve ever worked on. In a time when every spirit brand was telling their origin story, we knew this would clearly stand out.

We wanted the films to feel as if they were pulled from the archives themselves. So we rooted the films in classic Cuban cinema, only used practical effects, and brought their stories to life on the big screen.

In just one week, the films captured headlines, made their rounds on the internet and got the attention of Wieden + Kennedy and the last remaining heir to the Bacardi Rum empire.